UpEffect are a crowdfunding and support platform for companies dedicated to improving lives and the planet. Their mission is to eliminate the biggest problems plaguing the crowdfunding industry: low success rates and harmful products.
They wanted a refresh of the design of their website with the aim to be modern, relevant, on-brand and clearer in terms of messaging.
The existing website lacked strong, relevant imagery so we carefully chose new ones that would help enforce UpEffect’s mission. In combination with this we used illustrations to portray a sense of friendliness and being a member of a team, a big part of what UpEffect provides for its customers.
UX Design
UI Design
Front End Development
